Kontera Sucks

Graphics cards = car shipping company

Dec 23 2008

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Platform means debt consolidation

20:37

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Processor = Carebbian Band (!)

20:37

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Searching for a blog? Might be easier to find a new house.Because, according to Kontera: Blog=Coldwell Banker

20:27

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So Google has entered the the mortgages business.

Chris, what say you?

18:07

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DRM = Fidelity’s new 401k plan

17:47

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A WUXGA monitor = Long Beach Immigration Attorny (Kontera)

17:42

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I have heard a lot of things about Vista, good and bad. But I had no idea it can perform a Black Mold test.

That’s great to know Kontera. Thanks!

17:37

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Operating System = Storage (Kontera)

17:35

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Multimedia Applications = Property Management

17:33

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About me

Kontera's tag line is "Creating In-Text Relevance".

They use a very simple trick to boost revenues, while compromising the user experience, and clearly not living up to what they tag line says.

So what is the trick? Very simple. Kontera links tech term that users tend to click on frequently but instead of serving a relevant ad, they link the keyword to a high CPC ad (for example: auto insurance or immigration attorney).

This trick benefits from the fact that 90%+ of the users who interact with Kontera's links, click on them as they thinks these are regular hyperlinks. These users don't wait for the pop up to show and clearly don't read the ad to judge whether it is relevant to the keyword.

This Tumblog has a bunch of examples of Kontera's In-Text Relevance.