Kontera’s tag line is “Creating In-Text Relevance”. They use a very simple trick to boost revenues, while compromising the user experience, and clearly not living up to what they tag line says. So what is the trick? Very simple. Kontera links tech term that users tend to click on frequently but instead of serving a relevant ad, they link the keyword to a high CPC ad (for example: auto insurance or immigration attorney). This trick benefits from the fact that 90%+ of the users who interact with Kontera’s links, click on them as they thinks these are regular hyperlinks. These users don’t wait for the pop up to show and clearly don’t read the ad to judge whether it is relevant to the keyword. This Tumblog has a bunch of examples of Kontera’s In-Text Relevance.Tumblr (3.0; @konterasucks)http://konterasucks.tumblr.com/<img src="http://24.media.tumblr.com/cw2SraFTLnorxqgbVihwnGtLo1_500.png"/><br/><br/><p>According to Kontera, music world is actually an immigration law firm</p>http://konterasucks.tumblr.com/post/110190130http://konterasucks.tumblr.com/post/110190130Tue, 19 May 2009 19:21:45 -0400<img src="http://24.media.tumblr.com/cw2SraFTLk46zbazTRV6AEuPo1_400.png"/><br/><br/><p>Did you know that a motherboard is more than a hardware component in computers, it is also a garage door hardware component. Thanks Kontera for that info!</p>http://konterasucks.tumblr.com/post/79494209http://konterasucks.tumblr.com/post/79494209Wed, 18 Feb 2009 18:40:36 -0500<img src="http://25.media.tumblr.com/cw2SraFTLk46xpkswXLl766No1_400.png"/><br/><br/><p>Chipset is the name of a new shuttle service.</p>http://konterasucks.tumblr.com/post/79493822http://konterasucks.tumblr.com/post/79493822Wed, 18 Feb 2009 18:39:21 -0500<img src="http://24.media.tumblr.com/cw2SraFTLk46whq6KyWy2Rslo1_400.png"/><br/><br/><p>Kontera tells us that NVidia is adding shuttle services to its product line. How would that affect the <a href="http://www.google.com/finance?client=ob&q=NASDAQ:NVDA">stock</a>?</p>http://konterasucks.tumblr.com/post/79493527http://konterasucks.tumblr.com/post/79493527Wed, 18 Feb 2009 18:38:24 -0500<img src="http://24.media.tumblr.com/cw2SraFTLionnfu6nTNGyko3o1_500.png"/><br/><br/><p>Microsoft Word documents = leasing specialist</p>http://konterasucks.tumblr.com/post/70281693http://konterasucks.tumblr.com/post/70281693Tue, 13 Jan 2009 17:03:15 -0500<img src="http://25.media.tumblr.com/cw2SraFTLionmi91shPYdnjVo1_500.png"/><br/><br/><p>According to Kontera, there are two types of “Applications”. The first is what the blogger writes about, and are all software products. The seconds are applications you have to fill in order to find real estate in Los Angeles. Relavant, isn’t it?!</p>http://konterasucks.tumblr.com/post/70281566http://konterasucks.tumblr.com/post/70281566Tue, 13 Jan 2009 17:02:31 -0500<img src="http://24.media.tumblr.com/cw2SraFTLionkforXbJfotlSo1_500.png"/><br/><br/><p>Did you know that Microsoft Office 2007 can also find you cheap office space in Huston? and online!</p>http://konterasucks.tumblr.com/post/70281280http://konterasucks.tumblr.com/post/70281280Tue, 13 Jan 2009 17:00:54 -0500<img src="http://24.media.tumblr.com/cw2SraFTLhuvkk0rkqOAGqzno1_400.png"/><br/><br/><p>GDDR3 (a graphic card) is actually home loan by Countrywide.</p> <p>A classic example of Kontera’s ugly trick. They hook a very techie word to get the user to click on it in order to learn more, and they link it to a high CPC term like home load/mortgage.</p>http://konterasucks.tumblr.com/post/66506216http://konterasucks.tumblr.com/post/66506216Tue, 23 Dec 2008 20:51:00 -0500<img src="http://24.media.tumblr.com/cw2SraFTLhuvgu0h7hw9GRrfo1_400.png"/><br/><br/><p>So Graphics Cards is more than a <a href="http://konterasucks.tumblr.com/post/66504633/graphics-cards-car-shipping-company">car shipping company</a>, it is also a photo frame</p>http://konterasucks.tumblr.com/post/66505847http://konterasucks.tumblr.com/post/66505847Tue, 23 Dec 2008 20:48:58 -0500<img src="http://25.media.tumblr.com/cw2SraFTLhuvc0c7X7ALrXNeo1_400.png"/><br/><br/><p>Workstation = Sapphire Princess Cruises</p>http://konterasucks.tumblr.com/post/66505389http://konterasucks.tumblr.com/post/66505389Tue, 23 Dec 2008 20:45:13 -0500<img src="http://24.media.tumblr.com/cw2SraFTLhuv4e5iZ72Gkivao1_400.png"/><br/><br/><p>Graphics cards = car shipping company</p>http://konterasucks.tumblr.com/post/66504633http://konterasucks.tumblr.com/post/66504633Tue, 23 Dec 2008 20:39:18 -0500<img src="http://25.media.tumblr.com/cw2SraFTLhuv2nxhrbViNTzLo1_400.png"/><br/><br/><p>Platform means debt consolidation</p>http://konterasucks.tumblr.com/post/66504485http://konterasucks.tumblr.com/post/66504485Tue, 23 Dec 2008 20:37:57 -0500<img src="http://24.media.tumblr.com/cw2SraFTLhuv1vo8XO1oFbbWo1_400.png"/><br/><br/><p>Processor = Carebbian Band (!)</p>http://konterasucks.tumblr.com/post/66504410http://konterasucks.tumblr.com/post/66504410Tue, 23 Dec 2008 20:37:20 -0500<img src="http://24.media.tumblr.com/cw2SraFTLhuuppb7WImfL4RYo1_500.png"/><br/><br/><p>Searching for a blog? Might be easier to find a new house.Because, according to Kontera: Blog=Coldwell Banker</p>http://konterasucks.tumblr.com/post/66503229http://konterasucks.tumblr.com/post/66503229Tue, 23 Dec 2008 20:27:52 -0500<img src="http://25.media.tumblr.com/cw2SraFTLhuppmzr9t6KEX45o1_400.png"/><br/><br/><p>So Google has entered the the mortgages business.</p> <p>Chris, what say you?</p>http://konterasucks.tumblr.com/post/66484469http://konterasucks.tumblr.com/post/66484469Tue, 23 Dec 2008 18:07:00 -0500<img src="http://25.media.tumblr.com/cw2SraFTLhuozl1f5evRerB3o1_500.png"/><br/><br/><p>DRM = Fidelity’s new 401k plan</p>http://konterasucks.tumblr.com/post/66482035http://konterasucks.tumblr.com/post/66482035Tue, 23 Dec 2008 17:47:35 -0500<img src="http://25.media.tumblr.com/cw2SraFTLhuot9bpapLibKsBo1_500.png"/><br/><br/><p>A WUXGA monitor = Long Beach Immigration Attorny (Kontera)</p>http://konterasucks.tumblr.com/post/66481397http://konterasucks.tumblr.com/post/66481397Tue, 23 Dec 2008 17:42:00 -0500<img src="http://25.media.tumblr.com/cw2SraFTLhuon076o9rLXABGo1_500.png"/><br/><br/><p>I have heard a lot of things about Vista, good and bad. But I had no idea it can perform a Black Mold test.</p> <p>That’s great to know <a href="http://blog.kontera.com">Kontera</a>. Thanks!</p>http://konterasucks.tumblr.com/post/66480634http://konterasucks.tumblr.com/post/66480634Tue, 23 Dec 2008 17:37:49 -0500<img src="http://25.media.tumblr.com/cw2SraFTLhuojehl91X76BfTo1_500.png"/><br/><br/><p>Operating System = Storage (Kontera)</p>http://konterasucks.tumblr.com/post/66480220http://konterasucks.tumblr.com/post/66480220Tue, 23 Dec 2008 17:35:00 -0500<img src="http://24.media.tumblr.com/cw2SraFTLhuohxgg1n0ftkF2o1_500.png"/><br/><br/><p>Multimedia Applications = Property Management</p>http://konterasucks.tumblr.com/post/66480056http://konterasucks.tumblr.com/post/66480056Tue, 23 Dec 2008 17:33:52 -0500